Retail Design & Visual Merchandising
Retail Design brings together the creative and commercial disciplines of brand strategy, store planning, visual merchandising, and in-store marketing to create impactful physical brand experiences.
Transforming a brand’s heritage and identity into a compelling environment is at the heart of retail design. From store planning and merchandise layouts to visual storytelling and in-store marketing, every element works together to strengthen the brand, engage customers, and ultimately drive sales.
Clients include Tommy Bahama, TUMI, adidas, Capezio, Walmart, Felix Gray, Weatherproof, Westfield Properties, Winston Retail, Citizen, Frette, Roberto Cavalli, Mitchell Gold + Bob Williams, Bloomingdale’s, and more.
Winston Retail / Tommy Bahama
5th Avenue Flagship - New York, New York
Edit. Enhance. Elevate.
Transforming the retail experience through strategic Window Design, Visual Merchandising, and Store Environments. Reimagined the complete store environment and window presentation to strengthen brand impact, optimize product placement, and drive commercial performance—helping turn an underperforming business into one that consistently exceeded its annual plan in less than three years.
Led creative direction, store layout, visual merchandising, product placement, and window design, creating a cohesive customer experience designed to engage, inspire, and convert.
Winston Retail / Adidas
Macy’s Herald Square - New York, New York
Designed and executed seasonal visual elements for the FIFA World Cup activation at Macy’s Herald Square, creating an immersive and high-impact in-store experience.
Led art direction for in-store marketing and signage, visual merchandising, custom props, and store layout, ensuring a cohesive presentation that captured the energy of the World Cup while aligning with the Macy’s brand and retail environment.
Winston Retail / TUMI
North America
Designed TUMI window concepts for production and North American rollout, translating creative vision into scalable, production-ready executions across multiple retail locations.
Provided art direction for all window collateral and custom props, balancing brand standards, visual impact, production requirements, and a disciplined budget to deliver a cohesive presentation across the market.
Winston Retail / Wilson Sporting Goods
North America - Chicago, Illinois
Designed the complete store environment for Wilson Sporting Goods’ first branded retail store, translating the brand’s heritage and performance-driven identity into a cohesive customer experience.
Led creative and art direction across in-store marketing, signage, visual merchandising, window design, and store layout, creating an engaging environment that brought the Wilson brand to life in a fully immersive retail setting.
Winston Retail / Felix Gray Pop Up Retail
Westfield Valley Fair Mall - Santa Clara California
Designed the complete store environment for a direct-to-consumer brand’s first brick-and-mortar location, translating its digital identity into a compelling physical retail experience.
Led creative and art direction for in-store marketing, signage, a highly shareable Instagram moment, and overall store layout, creating a cohesive environment that strengthened brand presence, encouraged customer engagement, and brought the brand to life beyond the screen.
Winston Retail / Oculus Pop Up Retail Space
Westfield Oculus Mall - New York, New York
Designed a complete, flexible retail environment at the Oculus, creating a modular store system with interchangeable layouts that could be quickly adapted to accommodate a diverse range of pop-up retail clients.
Developed a versatile framework that balanced brand flexibility, operational efficiency, customer flow, and visual impact, enabling each client to create a distinctive retail experience within a consistent architectural environment.
Previous Retail Design
Clients include Westfield Properties, Winston Retail, Citizen, Frette, Roberto Cavalli, Mitchell Gold & Bob Williams, Bloomingdales and more.
